Source: Socialbakers

CDP Users Look to Improve Efficiency and Return on Marketing Spend
Data security and privacy/compliance are important criteria when selecting a CDP.
Source: Socialbakers
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Data security and privacy/compliance are important criteria when selecting a CDP.
Just 1 in 5 marketing leaders report having a data clean room, though more are planning to have one.
2023 looks bright for TikTok and Google, and less so for Twitter and Snapchat.
Agencies – especially Big 6 agencies – are more likely to see YouTube as a CTV platform than a social media one.
Facebook is still the most commonly used, while Instagram adoption is growing.
Spending on tech services – such as audio, video, gaming, and apps – will grow and comprise almost one-third of industry revenues.
Technology is proving important in executing and measuring account-level ad campaigns as well as measuring account engagement.
Retail sales during the holiday period ended up falling a little short of expectations, per the NRF.
Marketing leaders are looking to AI to predict customer behavior and needs.
Most young female podcast listeners first tuned in as a result of seeing podcasts on social media.
Apple was the top-spending brand on out-of-home ads in Q3 2022.
The growth in penetration in 2022 was the fastest going back at least a decade.
Marketing leaders are far from reaching maturity in CX coordination across departments.
Only 1 in 8 strongly agree that their stack facilitates their ability to improve the customer experience.
About one-third of 30-44-year-olds report using the app daily.
Ad avoidance doesn’t seem to be a big theme among streaming service viewers.
Some brands are changing their target audiences in response to the current environment.
Very few are using traditional commissions as a compensation method.
Big 6 agency respondents are as likely to say traditional TV as other CTV platforms.
This could have implications for Twitter, with many advertisers concerned about reduced content moderation.
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