Source: Unruly [download page]
Notes: Almost 6 in 10 (59.4% of) video ad shares occur on Facebook, with that figure slightly higher for the US (61.2%), reports Unruly in a new study. Beyond Facebook, Twitter picks up the next-highest share of shares (excuse the pun), at 13.8%, followed by Google+ (9.3% globally, but just 6.6% in the US). The study also contains the intriguing stat that “super sharers” – those 17.9% of internet users who share videos more than once a week – are responsible for 82.4% of shares.
Related: When ”“ and Why ”“ Branded Videos Go Viral
About the Data: The data regarding sharing platforms is based off Unruly Activate, Unruly’s programmatic video distribution platform. Data concerns all campaigns, from December 23rd 2013 to June 22nd, 2014.