Social Logins in Q3: Facebook Widens Overall Lead; Google Takes It Back on B2B Sites

October 13, 2014

This article is included in these additional categories:

B2B | Data-driven | Digital | Media & Entertainment | Personalization | Retail & E-Commerce | Social Media

Janrain-Social-Login-Trends-Q12012-Q32014-Oct2014Source: Janrain

    Notes: After having closed the social login share gap with Facebook to less than 5% points in Q1, Google now sites 12% points back, per Janrain’s latest quarterly report. On a more positive note for Google, it regained its lead in the B2B space, narrowly ahead of Facebook and LinkedIn. While the B2B space is competitive, Facebook maintains a majority share of social logins in the other sectors examined: retail; music; entertainment and gaming; and consumer brands.

      Related: How Consumers Respond to Irrelevant Brand Communications

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