Almost One-Third of Paid Search Clicks Estimated to be Mobile in Q2

August 14, 2014

This article is included in these additional categories:

Asia-Pacific | Digital | Europe & Middle East | Global & Regional | Mobile Phone | Paid Search | Tablet

Kenshoo-Mobile-Paid-Search-Spend-Click-Share-Q2-Aug2014Source: Kenshoo

    Notes: Kenshoo reports that mobile accounted for 28% of Q2 paid search spending and one-third of paid search clicks in the US among its clients. That’s fairly consistent with figures reported by RKG Digital among its clients (28% and 37%, respectively). On a global basis, 32% of paid search clicks were mobile, per Kenshoo, with that figure considerably higher in Australia (44%).

      Related: Paid Search Trends in Q2

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