Notes: 8 in 10 Americans who read promotional emails from retailers find it helpful when retailers send emails featuring products based on past purchases, according to a Listrak survey conducted by Harris Interactive. Other research has similarly found product recommendations based on purchase history to be influential to shoppers. The Listrak survey finds that the product recommendations (on websites or in emails) of most interest are on-sale items (81%). Discounts are trailed distantly in the popularity stakes by the following types of recommendations: organized by price (40%); new (39%); highest-rated (38%); top-sellers (31%); and most “pinned” (8%).
About the Data: The survey was conducted online within the United States by Harris Poll on behalf of Listrak from December 2-4, 2014 among 2,042 adults ages 18 and older, 72% of whom open and read promotional emails from retailers. The online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated