Mobile Share of Digital Advertising Budgets, by Industry

May 20, 2014

eMarketer-Digital-Ad-Spend-by-Industry-Device-May2014

    Source: eMarketer

      Notes: Mobile accounts for slightly more than 35% of digital ad budgets this year, per eMarketer’s estimates, though that varies (among the identified industries) from a low of 26.5% for healthcare and pharma to a high of 37% for retail. Interestingly, auto advertisers are estimated to be allocating 35% of their digital ad budgets to mobile, although comScore figures indicate that mobile accounts for only 24% of adults’ online time with auto content. The same pattern is true for the travel sector (though to a much lesser extent), while mobile appears to be a greater influence in retail content consumption (53% share) than it is in retail ad spending.

        Related: Which Online Content Categories Are Mostly Consumed on Mobile?

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