Notes: The pace of branded video sharing has picked up over the past year, per Unruly, as an average 42% of shares now occur during the first 3 days of launch, up from 25% last year. Moreover, almost one-fifth (18%) of shares occur on the day after launch – the viral peak – up from 10% last year. By the end of the launch week, the analysis finds that 65% of shares have occurred, compared to 37% in last year’s analysis.
About the Data: This year’s figures are based on data sampled from April 2013 to March 2014. The 2013 data is based on data sampled from April 2012 to March 2013.