Notes: Brands around the world responded to an average 67% of users’ wall questions in Q2, inching up from the previous peak of 65% set in Q1, per Socialbakers data. The airline (84%) and telecom (81.4%) industries set the standard in Q2 with both the highest response rates and the quickest response times, a particularly impressive result for the telecom industry given that it receives 3 times more questions than the next-highest industry. Meanwhile, although the average response time improved by a half-hour from Q1, the average response time still exceeds 24 hours.

US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.