Select Page

CMO-US-LGBT-Media-Habits-Sept2014Source: Community Marketing, Inc. [download page]

Notes: LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey. Interestingly, this age group is more likely to have recently streamed video on their computer (64%) than to have watched network or cable TV (50%), although the reverse is true for older age groups. Overall, interaction with LGBT websites and blogs is rising, while engagement with LGBT print media is steady.

Related: Best-Perceived Brands by US LGBT Consumers

About the Data: The data is derived from a survey of more than 9,300 self-identified gay and bisexual men, over 3,500 lesbian and bisexual women and over 400 transgender community member. Respondents were recruited from CMI’s proprietary research panel and 170+ LGBT media outlets and partner organizations.

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match

Pin It on Pinterest

Share This