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CMOCouncil-Strategic-Partnership-Drivers-Sept2014Source: CMO Council / Business Performance Innovation (BPI) Network [download page]

    Notes: Some 85% of survey respondents report that strategic partnerships and alliances are at least important to their business, although 43% say that less than 60% of their partnerships have been successful. Effective partnerships are most beneficial in acquiring new customers (68%) and increasing revenue (66%), per the report, and respondents most commonly seek them out to gain access to new ideas, insights and innovations (44%) and because of the complexity and pace of business (35%).

      Related: Media and Marketing Execs’ Views on Product Development

        About the Data: The results are based on a survey of more than 330 senior management executives in countries around the world.

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