SMBs and National Brands Each to Exceed $50B in Local Media Ad Spend Next Year

September 3, 2014

This article is included in these additional categories:

Local & Directories / Small Biz | Spending & Spenders

BIAKelsey-Local-Media-Ad-Spend-Forecast-Sept2014Source: BIA/Kelsey

    Notes: SMBs will spend $50.4 billion on local media advertising next year, or 35.8% of total local media advertising spending, projects BIA/Kelsey in a forecast of its forthcoming US Local Media Forecast 2015. SMB spending – three-quarters of which will be allocated to traditional media – will match local ad spending by national brands, which will total $50.5 billion, or 35.9% of total spending. The remaining 28.2% ($29.3 billion) of spending will be by local brands that are not SMBs. Local media ad spending by SMBs and national brands are each expected to grow by 18.3% between 2015 and 2019, as total local media ad spend grows from $140.7 billion to $163.4 billion.

      Related: Local Advertising Revenue Share Estimates, by Media Channel

      Chart-Library-Ad-1

      Explore More Articles.

      Which Skills Are Important in RevOps?

      Which Skills Are Important in RevOps?

      9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

      Marketing Charts Logo

      Stay on the cutting edge of marketing.

      Sign up for our free newsletter.

      You have Successfully Subscribed!

      Pin It on Pinterest

      Share This