It’s no surprise that the top viral video ads are being shared to greater degrees than they were several years ago, but Unruly has now quantified the extent of that growth. According to the latest data from Unruly, this year’s top 3 ads (through November 18) have generated 11.6 million shares, up from 1.6 million in 2010 and less than one-quarter of a million in 2006. Highlighting the rapid growth in video ad sharing activity is this statistic: 8 of the 20 most-shared ads of all-time were released this year.
This year’s top ad, Dove’s “Real Beauty Sketches” is 3rd on the list of all-time shares (through November 18, 2013), behind Volkwsagen’s “The Force” (2011) and TNT Benelux’s “Drmatic Surprise” (2012).
Unruly also unveils some more interesting statistics:
- DC Shoes is the top brand in terms of video ad shares since 2006, with 10.73 million across 4 videos, followed by Volkwsagen (7.76 million) and Evian (6.45 million);
- With 23% of the 100 most-shared ads of all time, the FMCG/CPG category leads all product categories, ahead of entertainment (18%);
- This year’s top-3 shared ads had an average length of 1 minute and 36 seconds, up from an average of 35 seconds in 2006; and
- The Unruly Viral Video Chart now tracks half-a-million shares of branded content each day.
The top 10 most-shared video ads of this year can be found here.