Top 10 Marketing Charts of the Month – June 2014

July 3, 2014

This article is included in these additional categories:

Analytics, Automated & MarTech | Boomers & Older | Brand Loyalty & Purchase Habits | Content Marketing | Customer Engagement | Data-driven | Digital | Display & Rich Media | Magazines | Marketing Budgets | Mobile Phone | Newspapers | Out-of-Home | Paid Search | Radio | Return on Investment | Social Media | Spending & Spenders | Tablet | TV Advertising | Video | Youth & Gen X

This month’s quick-hit set of top charts features the following topics: traditional media and online advertising forecast; population estimates for popular age brackets; age distribution of Instagram’s mobile audience; the fundamental changes coming for marketing; marketers’ strategic priorities; the most important requirements for analytics; what sets digital optimization leaders apart; LinkedIn content consumption benefits; and how brands can connect with interests-driven consumers.

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For Some Industries, People Are More Likely to Believe Bad Than Good News

A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.

3 Points About American Adults And Their Smartphones

A slight majority of smartphone-owning adults ages 18-29 and 30-49 admitted that they would be anxious if they lost their device for a day.

More Marketers Are Swapping Out Homegrown for Commercial MarTech Applications

Marketing automation platforms were the most likely to be replaced.

Tech and Talent Hindering Full Realization of Data’s Potential

Marketers could use systems that connect data silos and boost accessibility.

Which Online Activities Do Smartphone Owners Prefer to Perform On Their Devices?

More smartphone owners rely primarily on their phones than their computers to compare prices and browse products.

Consumers Say Loyalty Programs Impact Customer Retention

Nine in 10 adults report having earned or redeemed a reward in the past 6 months.

Faced with Rising Costs, What Do Consumers Around the World Cut Back on First?

Eating out is the first casualty of cost-cutting.

The Average Brand Invests 3.8% of Revenues into Media. Is That Enough?

Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.

Back to Class Spending Expected to Reach Record High This Year

Tech spending is expected to decrease for back-to-school but increase for back-to-college.

Most Americans Recognize Familiar Songs in Ads

About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it’s important to their culture.

Americans Are Generally OK with Companies Marketing Around Holidays, with Some Exceptions

Few adults believe it’s appropriate for companies to market products tied to Juneteenth.

Vast Majority of B2B Buyers Say Vendor Content Impacts Purchase Decision

Buyers want vendor websites to provide easy access to content that speaks directly to their company.

Which Data Capabilities Are Still Out of Reach for Marketers?

Marketers are still trying to get a handle on real-time availability of insights.

How Can LGBTQ+ Inclusion Be Improved in Media and Advertising?

The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.