Source: ARRIS Consumer Entertainment Index [download page]
Notes: An estimated 28% of recorded TV is never watched, according to a survey of 10,500 respondents aged 16 and older from 19 countries – each of whom was required to have TV service with a capable device and access to an internet connection. Younger consumers were the most likely to discard recorded programs, with respondents aged 16-34 deleting about one-third of recorded content. Within the US, respondents estimated deleting 27% of recorded content – down from 41% in last year’s survey.
Related: How Does Live TV Consumption Measure Up Against Recorded Content?
About the Data: The ARRIS CEI interviewed 10,500 respondents from 19 countries including 1,000 respondents from the USA, 1,000 respondents from China, and 500 respondents each from: Argentina, Australia, Brazil, Canada, Chile, France, Germany, India, Japan, Mexico, Russia, Singapore, South Korea, Spain, Sweden, Turkey and the UK.
