Source: PricewaterhouseCoopers (PwC) [pdf]
Notes: Pay-TV, it seems, is no longer enough: roughly two-thirds of pay-TV subscribers between the ages of 18-49 also have Netflix subscriptions, according to a recent PwC survey, which notes that Netflix penetration among pay-TV subscribers isn’t confined to youth. In fact, almost 6 in 10 subscribers aged 50-59 double as Netflix subscribers, triple the share from last year. Overall, 65% of pay-TV subscribers surveyed have Netflix and 32% Amazon Prime, up from 41% and 18% last year, respectively. Interestingly, while the survey finds that cable subscription penetration rates have declined among youth, it also shows that 18-24-year-olds are more likely to subscribe than any other age group in the 25-59 range.
Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence
About the Data: The data is based on an online survey fielded among 1,024 US consumers.