Select Page

EconsultancyRedEye-Impact-Personalization-Conversion-Rates-Nov2014Source: Econsultancy / RedEye [download page]

    Notes: 32% of global company marketers (primarily based in the UK) say they have experienced a “major lift” in search engine marketing conversion rates since implementing personalization, with another 60% reporting a “minor” uplift. Interestingly, 95% of respondents reported some degree of uplift in conversion rates from personalizing offline channels.

      Related: Marketers Rate the Most Valuable ”“ and Difficult ”“ Conversion Rate Optimization Methods

        About the Data: The data is based on Econsultancy’s sixth Conversion Rate Optimization Report carried out in association with RedEye. There were more than 1,100 respondents to the research request, which took the form of an online survey open from July to September 2014.

        Information about the survey, including the link, was emailed to Econsultancy’s user base and promoted online via Twitter and other channels. RedEye, the research sponsor, also promoted the survey to its customers and prospects. The incentive for taking part was access to a free copy of the report just before its publication on the Econsultancy website.

        Three in five (61%) survey respondents work for client-side organizations who are trying to improve their conversion rates, while 39% work for agencies, vendors or specialist consultancies.

        Some 56% of company and agency respondents are based in the UK.

        Feel Like You're Always Playing Catchup?

        Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

        marketing charts logo

        Error: Please enter a valid email address

        Error: Invalid email

        Error: Please enter your first name

        Error: Please enter your last name

        Error: Please enter a username

        Error: Please enter a password

        Error: Please confirm your password

        Error: Password and password confirmation do not match

        Pin It on Pinterest

        Share This