1 in 3 Marketers Report “Major Uplift” in SEM Conversion Rates From Personalization

November 26, 2014

This article is included in these additional categories:

Data-driven | Digital | Email | Mobile Phone | Paid Search | Personalization | Social Media

EconsultancyRedEye-Impact-Personalization-Conversion-Rates-Nov2014Source: Econsultancy / RedEye [download page]

    Notes: 32% of global company marketers (primarily based in the UK) say they have experienced a “major lift” in search engine marketing conversion rates since implementing personalization, with another 60% reporting a “minor” uplift. Interestingly, 95% of respondents reported some degree of uplift in conversion rates from personalizing offline channels.

      Related: Marketers Rate the Most Valuable ”“ and Difficult ”“ Conversion Rate Optimization Methods

        About the Data: The data is based on Econsultancy’s sixth Conversion Rate Optimization Report carried out in association with RedEye. There were more than 1,100 respondents to the research request, which took the form of an online survey open from July to September 2014.

        Information about the survey, including the link, was emailed to Econsultancy’s user base and promoted online via Twitter and other channels. RedEye, the research sponsor, also promoted the survey to its customers and prospects. The incentive for taking part was access to a free copy of the report just before its publication on the Econsultancy website.

        Three in five (61%) survey respondents work for client-side organizations who are trying to improve their conversion rates, while 39% work for agencies, vendors or specialist consultancies.

        Some 56% of company and agency respondents are based in the UK.


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