Source: Adobe [pdf]
Notes: Few videos were watched to full completion during Q2, reports Adobe, although videos viewed on desktops were 3 times more likely than those viewed on mobile devices to reach 75% completion. Separately, the study finds that mobile devices were responsible for more than 1 in 4 video starts in Q2 (26.6%), up from 18.6% a year earlier.
About the Data: The report is based on aggregated and anonymous data from media and entertainment sites gathered from Adobe Analytics and Adobe Primetime. Sample information includes 165 billion total online video starts.