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Zmags, which operates an Interactive Collateral Management service that enables traditional marketers to better reach online users, has released an update to its Publicator offering that automatically converts PDF-based marketing collateral into shareable digital material.

Dititizable documents can include brochures, magazines, direct mail, and the like. PDFs are digitized and can be spread across networks like Facebook, Twitter, LinkedIn and MySpace. They can also be linked directly to e-commerce systems to users can make purchases directly from the marketing material.

Zmags provides an analytics feature that lets clients track engagement with their collateral. Metrics include how often a link was shared, and how many additional readers were gained as a result. The company's existing clients include 3M, Chevrolet, IKEA, Microsoft and Volkswagen.

Those inclined may view a demo after undergoing a registration process.