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Online home value snoop site Zillow.com has partnered with 282 newspapers to run real estate ads online, reports Reuters.

Zillow will host ads from local advertisers who place them in the papers' print and online versions. Ads will tout home listings and open house announcements.

Zillow asserts 70 percent of its 4 million monthly visitors are either actively seeking to buy or sell a home, or are likely to be in the next two years, making it a highly attractive audience for advertisers looking to move property in a slow real estate market.

Advertisers will also gain access to Zillow's platform — including a feature that lets people make an offer on a house that may be more than the asking price — on their own sites.

Print companies aboard the Zillow train include Hearst Newspapers, Lee Enterprises, Media General, MediaNews Group, Morris Communications, Paddock Publications, Pittsburgh Tribune-Review, E.W. Scripps, Times-Shamrock Communications, Journal Register Co. and the Day Publishing Co., reports MediaBuyerPlanner.

The company hopes more papers will join the group of participating publishers before the service officially launches in early '08.