Digital marketing firm Zeta Interactive launched Zeta Mail 5.0, an email platform that enables marketers to personalize and better target users across high volumes of marketing emails.
Clients receive a dedicated set-up, depending on their respective needs. This also enables them to choose their own maintenance and upgrade schedules instead of having such downtime left at the mercy of the service provider.
Other features include:
An improved user interface that includes drag-and-drop functionality
- Conversation mapping, which lets clients plot and manage a full customer contact strategy and craft triggered lifecycle campaigns
- Reports for each campaign and overall engagement
- Dynamic content management for easier campaign assembly
- More granular metrics in the reporting nav
- Better list management and segmentation features
- Translation services
- Flexible integration capabilities
Zeta Mail 5.0 is just the first of what is expected to be a suite of product releases scheduled over the remainder of 2009, each targeted to better aid digital marketers. Existing clients include LiveNation, Time Inc. and Sony; the company also claims it sends over 13 billion email messages a year on behalf of its users.
"Zeta Mail 5.0 sends a clear message to the marketing community that email can no longer be considered a commodity," said CEO Al DiGuido. "[It] puts the control back in the hands of the marketer, enabling them to deliver true one-to-one communications regardless of how extensive their target audience is, improve customer relationships, and optimize marketing return-on-investment."
Formerly known as eBizmailer, Zeta Mail 5.0 promises an improved uptime of 99.5% — or clients don't have to pay for the service.
Email marketing is expected to hit $2 billion by 2014 — at which point individual inboxes are expected to suffer nearly 9000 email marketing messages per year — nearly 25 messages per person per day.
This is double the average of the 10 to 12 users presently get, according to Forrester.
