AdAge: Advertising Industry Spending Forecast Upgraded

ZenithOptimedia Press Release (Word doc): More an Absence of Recovery

NYT (Stuart Elliott): Ad Forecaster Is More Optimistic

AdAge writes:

The quarterly update of Zenith's global ad-expenditure forecast issued in December 2002, to be released today, also predicts Europe will have a worse year than anticipated.

For the U.S., however, Zenith raised the forecast from 1.9% to 2.2% growth this year, noting that the ad industry is "uncharacteristically becalmed" as the U.S. fails to enter a real recovery. However, there is a caveat.