Publicis Groupe's Zenith Media has snared the broadcast, digital, outdoor and magazine planning in North America for Twentieth Century Fox Filmed Entertainment Unit. The win also includes strategic media planning.

The North American portion of the account is believed to be the largest of the $1 billion-plus global account, writes MediaPost (via MediaBuyerPlanner). Zenith is reportedly in the running for the international consolidation of the account, which may occur later this year.

The planning and buying for the account includes all theatrical and home entertainment releases for Twentieth Century Fox, Fox Atomic, Fox Searchlight Pictures, Fox 2000 Pictures, and Twentieth Century Fox Animation. The win does not include newspaper buying.

Sibling Publicis media group unit MediaVest won Wal-Mart's $580 million media account earlier this month. Between the two wins, Publicis has grabbed more than $1 billion in media assignments in the first three weeks of the New Year.