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Zagat Launches Ad-Supported Mobile Site


Zagat: a brand dinosaur from
more traditional days

Zagat is bringing its highly regarded location listings and ratings to mobile users, reports MediaPost.

Zagat's information can now be accessed from any web-enabled mobile device. Users can then use the information in those listings to get driving directions, movie times or other information.

The company tapped Third Screen Media and Winstar Interactive Media to handle ad sales. Visa will be the sponsor the mobile site's launch.

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