Wired carries an extensive interview with ZabaSearch CEO Robert Zakari and chairman Nicholas Matzorkis about one of the most comprehensive personal-data search engines available. Launched in February, the site has emerged during a period of heightened sensitivity about privacy and identity theft - one of the fastest-growing crimes in America.

ZabaSearch queries yield up a treasure trove of personal info, sometimes dating back more than 10 years: residential addresses, listed and unlisted phone numbers, birth year, even satellite photos of homes. Some of the data is free, but not the real juicy stuff. The company also plans to sell ads and other services on the search site, similar to Google or Yahoo.

Critics say ZabaSearch is exploiting the lack of data privacy in America. But the company execs' take is that if your information is already out there, at least now you'll know about it.