YuMe is promising publishers new to video advertising that they need not be experts to join in. YuMe, the provider of digital brand advertising software and services, has released ACE for Publishers 4.0 (AFP 4.0), and an edition called AFP QuickStart.
The QuickStart edition is designed to help publishers manage video ad inventory and deliver ad campaigns efficiently and cost-effectively, says the company. It utilizes YuMe’s proprietary yield optimization algorithm to maximize fill rates and automatically respond to real-time changes in impression supply, with an aim of leveraging the highest-paying ad network at all times.
YuMe’s product designers observed AFP Pro customers and their ad operations to outline a set of elemental process workflows. These workflows were designed to minimize the clicks and ad operations expertise required to set up, manage and report on video ad monetization.
AFP QuickStart is not a “lite” version of the AFP suite: It provides the same performance metrics including: clicks, impressions, viewthrough rates, response rates, pacing, and estimated revenue. Additionally, AFP QuickStart connects publishers with brand advertisers through YuMe’s Connected Audience Network, which the company claims delivers more than 2 billion video impressions monthly, and across all platforms.
So, those newbie publishers can take part in the multiscreen battle for viewership. They have to, says Bryan Everett, Executive Vice President, Business Development with YuMe.
“Consumers today watch content whenever and wherever they want to, which means that publishers are faced with the challenge of having to manage inventory across online browsers and players, mobile apps, websites, and Connected TV apps, without significantly increasing their operational overhead.” Everett believes the QuickStart edition simplifies the leap for publishers in monetizing their inventory across devices, “As they work with various ad networks.”
As TechCrunch describes, this latest release of the AFP platform comes not long after YuMe raised an additional $10 million to close out a $22 million strategic investment round from Samsung, Translink Capital and WestSummit Capital. Altogether, it’s raised about $75 million since being founded in 2007.
AFP 4.0 is designed to simplify complex ad operation and monetization leveraging YuMe's ACE Relevance Engine to deliver the right ads to the right people across multiple devices. The complete AFP 4.0 suite includes:
- AFP QuickStart - A web-based software designed to offer intuitive workflows to help publishers quickly and efficiently maximize fill rates, scale their video advertising business, and increase revenue. It is "ideal for publishers that work primarily with ad networks to monetize their inventory," claims YuMe.
- AFP Pro - A complete set of cloud operations tools designed for complex businesses to expand advertising inventory and control revenue generation. AFP Pro allows content distributors to easily engage and manage syndication networks and create custom sales packages that target audiences based on video content and player context.
- AFP for Service Providers (AFP SP) - A "complete video ad management solution" intended to help OEMs and CE manufacturers develop their own video advertising businesses. This edition enables OEMs and CE manufacturers to enter the TV advertising value chain through the creation of private, branded ad networks.