YuMe has partnered with Microsoft to manage and sell video ad inventory across the company's online properties.

YuMe will provide network management and sales for unsold Microsoft video inventory, which will be added to YuMe's existing channels and verticals. This gives existing YuMe clients access to Microsoft's site audience.

The deal also gives Microsoft's publishing partners access to YuMe's NetworkMe program, which allows them to host video networks and consolidate inventory in one place, something that can ease the selling — and buying — process.