YouTube Chief Marketing Officer Suzie Reider has kept a low profile since being named to the position in late September, but reportedly she's been one of the main attractions this week at Ad:Tech.
Participating in "The Online Video Revolution: A Marketer's Dream or a Consumer-Generated Mess?" panel this week at Ad:Tech, Reider voiced her opinions on YouTube, the site's community and the marketing possibilities they present, AdAge reports. Reider says Google's timing in purchasing YouTube was perfect, because online video ad sales are set to take off.
"A year or two ago, the broadcaster didn't have the opportunity to buy what you were selling," Reider explained. "The format was something agencies didn't have the tools or management capabilities to buy. We're seeing more of interactive agencies who actually have broadband folks."
Her explanation for the meteoric rise of YouTube: "It's about content distribution. There are ways for comedians and artists and filmmakers to rise up and be found in ways that never would have happened before…. That's what the YouTube environment is all about: digital distribution of entertainment content."
She stressed that trying to create local versions of the site, as MySpace is attempting to do, would be a mistake. "If you start to cord it off and have localized versions of it, you lose the very essence of what's so powerful about it and bringing content in from all over the world. If you only want to see content in a foreign language you can search for that too," she said.