Leading online video site YouTube announced Sunday that more than 100 million videos per day are being watched on the site, reports Reuters. The site now accounts for 29 percent of the U.S. multimedia entertainment market, according to the latest data from Hitwise - and 60 percent of all videos watched online, according to the company.

In June, 2.5 billion videos were watched on YouTube, and some 65,000 videos are now uploaded daily to YouTube, up from 50,000 in May, the company said. MySpace has a nearly 19 percent share of the video search market, according to Hitwise. Yahoo, MSN, Google and AOL have only 3-5 percent, each.