The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

YouTube in Universal Music, CBS Video and Ad Deals

Universal Music Group and YouTube have ended their digital-rights/copyright dispute and signed a distribution deal; YouTube also signed a strategic content and advertising partnership with CBS.

Vivendi's Universal on Monday said it would offer YouTube users access to videos from its archives and allow them to incorporate the music into user-generated videos, reports Reuters. You Tube signed a similar agreement with Warner Music Group in Sept.

YouTube on Monday also announced that it has inked a pact that calls for CBS to offer YouTube users short-form video, including news, sports, and entertainment, beginning this month. The two companies will share revenue from ads and sponsorships of the videos.

The video-sharing site was reported last week to be in talks to be acquired by Google. Those pooh-poohing the idea have pointed to a high likelihood of lawsuits against YouTube for copyright infringement; its agreement with Universal will likely help allay such fears.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research