Cable network G4, targeting gamers, has partnered with user-generated video hub YouTube.com to distribute video content from the Star Trek 2.0, a new series to debut on April 10, in which action figures re-enact the 1960s episodes in contemporary settings, together with cheeky commentary, reports MediaWeek.
G4 will include user-generated content from the site in its compilation video podcast "The Daily Nut," on G4TV.com. Three additional "Star Trek 2.0" shorts will be uploaded on YouTube this month.
"TV is not just on television anymore," said Neal Tiles, president of G4. "G4 understands this better than most other networks, and YouTube is the perfect partner for promoting G4 content. Their community is a great match to our male 18-34 audience."
