A number of YouTube users have spoken out with their frustration and disappointment over the ads now appearing on their videos, reports ComputerWorld.

Some respondents have voiced their opinions in the comments on the blog post announcing the appearance of the ads. One person made a video wherein he shared his opinion.

Reasons cited by those against the ads range from a lack of creativity to the loss of control the uploaders now have. At least a few people did point out that YouTube hosts their videos for free but it still has to pay for the server space, so ads aren't all that bad.

Across the pond, tolerance was more forthcoming. Conchango's latest New Media Landscapes study found users are happy to deal with advertising as long as they get free content along with it. And one in five are prepared to pay for premium content if they must, with a strong preference for video-based content because it is faster to absorb than text.