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YouTube Surge Fuels 16% Rise in April Video Viewing

Propelled by a significant increase in video viewing on YouTube, US internet users watched 16.8 billion online videos during April 2009, a 16% increase vs. March, according to monthly data from the comScore Video Metrix service.

Total viewing time amounted to 6.4 hours per viewer for the month, writes MarketingCharts.

Google Sites: Top Video Property

In April, Google Sites once again ranked the top US video property, with 6.8 billion videos viewed (a 40.7% online video market share), a 15% increase over March. YouTube.com accounted for more than 99% of all videos viewed at Google Sites.

comscore-top-online-us-video-properties-videos-viewed-april-2009.jpg

Fox Interactive Media ranked second with 513 million videos (3.1%), followed by Hulu with 397 million (2.4%) and Yahoo! Sites with 355 million (2.1%).

Susan Boyle Video Boosts Viewing

Nearly 152 million US internet users watched an average of 111 videos per viewer in April. Google Sites, including YouTube, reached an all-time high of 107.9 million video viewers during the month. Fox Interactive Media ranked second with 58.8 million viewers, followed by Yahoo Sites (45.4 million) and Hulu (40.1 million).

comscore-top-us-online-video-properties-unique-viewers-april-2009.jpg

Videos of Britain's Got Talent contestant Susan Boyle, posted in mid-April, may be partly responsible for the surge in YouTube viewing. Mashable reported that the video of Boyle's performance in the show's semi-finals was among the most viral in history and was viewed nearly 50 million times during the month on YouTube and other sites.

comscore-viral-video-mashable-susan-boyle-viral-video-april-2009.jpg

Other online video findings from April 2009:

  • 78.6% of the total US internet audience viewed online video.
  • The average online video viewer watched 385 minutes of video, or 6.4 hours.
  • 107.1 million viewers watched 6.8 billion videos on YouTube.com (63.5 videos per viewer).
  • 49 million viewers watched 387 million videos on MySpace.com (7.9 videos per viewer).
  • Hulu accounted for 2.4 percent of videos viewed, but 4.2% of all minutes spent watching online video.
  • The duration of the average online video was 3.5 minutes.

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