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YouTube Sets Potentially Unreasonable Bar for Producer Ad Sales


This YouTube classic drew
31.3M views in a year

More details were revealed on YouTube's sell-your-own-ad-space offer to video producers.

"A source tells us YouTube is requiring that do-it-yourselfers sell ads for at least a $15 CPM […] a lot less than the going rate for professional content," writes Silicon Alley Insider.

However, any producers wishing to peddle their own ad space must commit to sell at least $10,000 — $4500 of which would go to Google — per campaign. At a rate of $15 CPM, that totals 666,667 impressions, a standard that only 44 videos from YouTube's partner program met last month.

Alley Insider has a copy of YouTube's content hosting services agreement.

Image credit: From Charlie Bit My Finger — Again!, produced by HDCYT.

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