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YouTube May Buy Twitch for Its Less Twitchy Viewership | Shocker: TV Firms Overvalue Worth of Content | Publicis, Facebook Create Mystery Partnership

Video:

  • Google reportedly is either buying video service Twitch for about $1 billion, or someone had the idea that they might buy Twitch. Reports vary. Twitch has an enviable video (and ad) completion rate, which YouTube notably does not. Twitch also, perhaps not coincidentally, lacks the thicket of pop-up ads that overlay the videos on YouTube.
  • With syndicated TV shows upping their prices for streaming services such as Netflix, an inflection point appears to have been reached where it may pay more to create new content than to roll out troves of TV reruns.

Agencies:

  • Publicis is partnering with Facebook to the tune of half a billion dollars. The details about the agreement are vague as yet, but it reportedly involves a greater sharing of data with the agency so that it can employ demographic, performance and other data in its media planning, probably some greater leeway on creative execution, and possibly a mechanism to prevent Publicis from getting into hot water with conflicts of interest pushing partner media to its clients.

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