Youtube: Broadcast your brand

This summer could bring cicadas for the Midwest and ads for YouTube denizens as the site experiments with pre- and post-roll formats, reports Red Herring.

YouTube ad-head Suzie Reider announced at the ad:tech conference that the site is trying length, position and technique formats for ad insertion.

The ad revenue from such ventures will likely be split between the ad content creator and YouTube. The former includes media companies, whose reactions toward proprietary video content featured on YouTube have varied between indignation and encouragement.
Reider cautioned it will take three to four years before YouTube ad revenues reach figures  even close to TV ad returns. She explained that placing ads on user-generated content is still in its early stages, with all parties learning what works best in each situation.