Tween research: a
marketer's aphrodisiac

Ypulse, a youth media and marketing site, launched Ypulse Research today.

In addition to providing context on Millennials (youth ages 16-27) and Tweens (ages 8-12), Ypulse Research will sell research reports and white papers. Existing research firms are also invited to contribute their studies to the site.

Ypulse.com was launched by Anastasia Goodstein, who specializes in youth culture and youth-targeted media. The blog hosts an annual one-day event called the Ypulse Mashup, when marketers, teens and tweens congregate to swap ideas.