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YHOO Lets BOSS Devs Add Search Ads to Results

BOSS developers are now able to add Yahoo Search ads in their search results, enabling them to potentially monetize apps they've built, according to the Yahoo Search Blog.

Interested users must qualify in an approval process operated by Domain Development Corp., one of Yahoo's third-party syndication partners: signup.ddc.com.

The blog also mentioned the Yahoo-Microsoft deal, which is still undergoing regulatory review. "While no decisions about BOSS have been made at this point, we will let you know as soon as we figure out the details. These key services will continue to operate for a period of time after we complete migrating our services and technology," wrote Ashim Chhabra of the Yahoo Search BOSS team.

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