New York Times Online Advertising Bounces Back as Animations Increase

Nielsen/Netratings and DoubleClick added their voices to the long line of research reports looking at last year's ad spending. The study reports a doubling in rich media ads, which accounted for 17 percent of all ads placed in 2003. Total ad impressions delivered for the year were 1.09 trillion, up 4 percent over 2002. Nielsen/Netratings VP Charles Buchwalter explained that this modest increase in ad volume, when compared to previously reported IAB/PwC ad revenue increases of 20 percent, indicates a healthy market segment.