The YES Network, the broadcast home of the New York Yankees, is looking to extend its reach with a number of distribution deals, reports MediaWeek.
YES has signed deals with Joost, Amazon, Yahoo and ROO to have games broadcast on those sites and services. That would enable Yankees games to reach fans who are outside the YES broadcast area but still want to follow the day-to-day games.
Partners like ROO aren't limited to just one site but will make games available to its own stable of distribution partner sites. It also gives services partnering with YES access to other sports franchises like the New Jersey Nets.
Because broadcast revenue is split between teams in the MLB, it could be a matter of time before the other teams come looking to whet their beaks with the money YES will pull in from the deal, which will be ad-supported, providing income for both YES and the sites/services it will utilize for games distribution.
