YellowPages.com advertisers' listings will appear on Yahoo Local and Yellow Pages, and will be identified as sponsored listings, the companies are expected to announce today, writes ClickZ. The financial terms of the distribution deal were not announced. "Yahoo's large and loyal user base, as well as a strong brand as a leading internet company, brings significant value and benefit to YellowPages.com advertisers," said Charles Stubbs, president and CEO of YellowPages.com, in a statement.
YellowPages.com is also expected to soon launch a large cross-media ad campaign. It has tapped GSD&M, Austin to handle the business.
The recently relaunched YellowPages.com is a joint venture of AT&T Yellow Pages and BellSouth Advertising and Publishing. Its ads are also distributed to Switchboard and AOL Yellow Pages.
