B-to-B Online: Yellow Pages trade group changes name, to launch ad campaign

The overly complicated name of the Yellow Pages Integrated Media Association (YPIMA) has been shortened to the Yellow Pages Association (YPA), at once gaining greater clarity but simultaneously missing the opportunity to call itself something that would also imply online directories. The YPA will launch a trade campaign later in October to promote the use of yellow pages in print, online and on wireless devices.