Yahoo on Tuesday posted 3Q05 profit and revenue numbers higher than in 3Q04, beating analysts' expectations, reports CNET. Net income for the third quarter was $253.8 million, or 17 cents a share, up from $253.3 million a year ago. Revenue was $1.33 billion, up 47 percent from $907 million in 3Q04. Analysts had expected Yahoo to post profit of 14 cents a share.
Excluding traffic acquisition costs (its partners' share of search revenue) - which totaled $398 million, compared with $251 million in 3Q04 - revenue was $932 million.
Marketing services revenues, including brand advertising and sponsored search, totaled $1.2 billion, up 46 percent from $796 million in the year-ago period, reports ClickZ. Yahoo chairman and CEO Terry Semel said both areas were growing and that Yahoo's top 200 brand advertisers had a 90 percent renewal rate.
"Targeting, in particular, is gaining in popularity among our clients," Semel said. "We also saw the volume of video streaming ads almost double year-over-year, with much of this driven by consumer packaged goods companies."
