The ad trades are beating the drum for the head of Yahoo COO Henrique De Castro, who could wind up taking the blame for Yahoo's continued ad sales declines. The new CEO's acquisitions in the past year - pointed to as signs of progressive movement by the trades - have not really had much to do with anything that would add to ad sales.
It does not help that De Castro's recent IAB speech could be boiled down to "targeting is so overblown."
If De Castro were dethroned, at great contractual cost to Yahoo, advertisers would not be eager to see CEO Marissa Mayer shape the department in the culture of her former firm Google, which has had an advertiser relationship culture of "Don't we have robots to deal with you people?"
Spam and Anti-Spam:
A novel approach to prevent spam - creating a contractual relationship with senders so that they can recover funds if an email turns out to be spam - failed to pass its first legal test.