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Yahoo! Uses Anti Spam Sweepstake to Promote Premium Mail Service

DMNews: Yahoo Spamstakes Uses the J-Word

The sweepstakes appears as a link near the bottom of the Web page that Yahoo Mail users log onto to check their inboxes. "This Is Spam Sweepstakes. Get your chance to win a free year of Yahoo! Mail Plus! Click for more info," the link says.

Clicking on it takes the user to a Web page promoting the sweepstakes at http://mail.promotions.yahoo.com/ymail_spamguard.

A nice bit of covert self promotion, just a shame that the prizes aren't a tad more inspiring.

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