Yahoo and Telemundo Network Group plan to merge their U.S. Spanish language websites to expand their reach into the growing Hispanic market and increase their profile among advertisers, writes CNET. The Yahoo en Espanol and Telemundo.com websites will feature the Yahoo Telemundo branding, but over time will be integrated into one Yahoo Telemundo site. Under the agreement, Yahoo en Espanol and Telemundo will merge their staff and split ad revenue and will publish in both Spanish and English.

The combined site will include Telemundo's shows, sports and message boards, along with Yahoo's search engine, email services, instant messenger and Yahoo Music. Telemundo, a U.S. Spanish-language television network, is wholly owned by General Electric's NBC Universal.

Currently, Yahoo Telemundo offers advertising technologies, such as web analytics and ad-serving capabilities, with sports and movie content to follow soon. The second phase, which is expected in the next 30 to 60 days, will migrate Telemundo's prime-time soap operas and other shows to the Yahoo Telemundo site. Finally, the new site will add blogs and message boards.