Brand Republic: Yahoo! calls pitch for £70m global advertising task

Ad Age: Yahoo Names New Chief Marketing Officer

Ending a seven-month search, Yahoo has named 40-year-old Cammie Dunaway as chief marketing officer, formerly VP of marketing at Frito-Lay Co., where she oversaw the shift to 9% of marketing budgets to the Internet. Ms. Dunaway replaces John Costello, who left Yahoo last October to become CMO at Home Depot.

Meanwhile (coincidence? doubtful), Yahoo is reviewing its estimated £70m (US$ 116 milllion) global advertising account. Brand Republic reports "The company is enlisting the WPP networks Young & Rubicam and Ogilvy & Mather to battle for the business, alongside Euro RSCG Worldwide in New York. Euro's pitch is expected to be run by Black Rocket Euro RSCG, which handles Yahoo!'s US account."