MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

Yahoo Starts Testing Video Search Engine

CNET reports that Yahoo is testing a video search engine. Not surprisingly, all the search bigs are getting into the game, with varying methods. Yahoo's own blog notes that indexing video is much harder to do than other web documents, as they're often hidden behind different types of code. As a result, Yahoo is relying in part on formal agreements with content providers. To help with the future addition of more video materials, Yahoo will support the Media RSS standard, which allows content providers to give them a heads-up when new video gets published.

Related Topics

major players news
rich media
search engine marketing
media convergence
broadband
technical innovation

Search

VideoEgg
sponsor
E-Mail This Story email this story «

Subscribe to MarketingVOX|News

MARKETING JOBS