The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Yahoo Settles Click Fraud Suit

Yahoo has agreed to a process for refunding money to thousands of advertisers dating back to January 2004 and will pay $4.95 million in attorney fees to settle a click fraud class-action lawsuit, reports the Associated Press. Yahoo also committed to working with others in the industry to define what constitutes click fraud. The agreement, which does not place a cap on Yahoo's liability, received preliminary approval by U.S. District Judge Christina Snyder in Los Angeles.

All the online-advertising click fraud claims submitted to Yahoo will be subject to review by a retired federal judge who will oversee the refund process. "We want to keep our advertisers happy," Yahoo lawyer Reggie Davis is quoted as saying. "Whatever credits are owed will be 100 percent forthcoming."

John Slate, senior director of product development, said Yahoo has already given advertisers billions of free clicks, preferring to err on the side of its advertisers.

Search

Related Topics

Advertisement
Related stories: - Yahoo Sued for Buying Trademarked Keywords on Google - Suit Seeks to Block Google Click Fraud Settlement - Suit Alleges Yahoo Spyware Fraud, Earnings Conspiracy - Click Fraud Index: Fraud Less Than Expected - Website Seeks Participants for Class Action against Google - Google to Settle Click Fraud Suit with $90 Million Settlement Fund - Google, Yahoo Pummeled by Click Fraud Panel

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research