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Yahoo Profits Soar on Back of Online Advertising

Yahoo reported earnings of $205 million on revenues of $1.17 billion for the first quarter of 2005, compared with net income of $101 million on revenues of $758 million in the year-ago quarter, ClickZ reported. Marketing services revenue rose 54 percent to $1,025 million for the quarter, representing all but $149 million of total revenue. Yahoo attributed much of the revenue growth to increased online advertising from large offline brand advertisers, especially those in consumer packaged goods and financial services. It also noted an increase in demand for rich media ads. The New York Times wrote that Yahoo's international revenues were $355 million, up 124 percent. Its domestic revenue was $819 million, up 37 percent.

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