Yahoo today launched personalized movie recommendations based on users' tastes and interests for current and past films, reports Search Engine Watch. Users can enter a few demographic details, whether they prefer Hollywood or independent studio productions, and rate from A to F various films - and voila: Yahoo provides recommendations, and a host of links, including to reviews, trailers and show times. Users can create various lists based on those results: favorite movies, movies you plan to see, movies you own. The movie recommendations are powered by the ChoiceStream technology that's behind Yahoo's gift finder.